Mark Zuckerberg has bet the future of Meta (the company formerly known as Facebook) on the metaverse, the idea that in the future most of the things we do today online, from work meetings to having fun, will happen in virtual worlds or as augmented reality experiences, that is, mixing synthetic objects in the real world.
For the first part of this vision you have long since had some of the devices that are necessary. In 2014, Facebook bought Oculus, a company dedicated to the development of virtual reality headsets. Since then, it has put several virtual reality headsets on the market, such as the Oculus Quest.
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Meta has also created several tools to take advantage of them, from virtual stores where it is possible to purchase games and experiences for these headsets to virtual worlds such as Horizon Worlds, which Meta hopes will soon become an evolution of current social networks.
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But for the second part, that of augmented reality, Meta does not yet have all the necessary elements. Augmented reality consists of introducing digital objects within the usual experience of the real world. There are many examples already in operation, which generally use the phone or tablet as a device to view these virtual objects. Some companies, such as Microsoft or Magic Leap, have also created glasses that allow you to see these objects within the field of vision.
According to The Verge publication, Meta is also preparing some. They will hit the market in 2024 and the intention is that they become the equivalent for Meta of what the iPhone meant for Apple, a device on which to anchor the company's future growth and open up a whole new market.
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The project has been known internally as Nazare , and the glasses resemble conventional glasses weighing only 100 grams. They are not a completely independent device but are connected wirelessly to a small accessory the size of a phone, which is the device in charge of processing the information and creating the three-dimensional objects that the glasses show in the field of vision.
These glasses will be able to follow the direction of the user's gaze and will have an integrated camera. Digital objects will be able to occupy an area of approximately 70 degrees within the field of vision and multiple people will be able to interact with the same object if they are wearing the glasses. These features are not far from those offered by Microsoft's Hololens augmented reality device, although Meta's priority is that they have a design much more similar to that of conventional glasses instead of the Hololens viewer format.
They will not be a cheap device. The cost of the glasses could exceed 2,000 euros, although Meta's strategy is likely to be to subsidize them at first to facilitate mass adoption of the device. This model will be followed by a second and third generation in 2026 and 2028, according to the company's internal calendar.
Meta, in any case, will not be alone in the market. Rumors suggest that both Apple and Google are also developing augmented reality glasses that could reach the market in the coming years. Both companies also already have several tools to create augmented reality experiences that, for now, are focusing on their mobile devices such as phones and tablets.
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