Facebook founder Mark Zuckerberg made it clear last year that he doesn't like tiktok
In fact, the popularity of Tik Tok is growing so fast that Facebook's concern is understandable.
Although the Chinese application is currently facing difficulties in continuing its operations in various countries, its popularity has not diminished.
According to the online company Censor Tower, in 2019, Tik Tok was downloaded more than 738 million times and in this regard, it beat Facebook, Messenger and Instagram.
That's why Facebook has now introduced a tik-tok clone called Rails on Instagram to overtake it, and has now started working on a similar feature on its main app.
According to a report by TechCrunch, Facebook has confirmed that it is testing short videos in the main Blue app (Facebook app) in India.
India is Facebook's largest market, and the testing of short videos there is understandable because tik-tok talk is banned there.
In the current format, a section is being allocated in the newsfeed for these short videos, and at the top there will be a Create button, which when clicked will launch the Facebook camera and users will be able to browse the videos.
We're always testing new creative tools to find out how people want to express themselves, short videos are a very popular format and we want people to create content on Facebook
said a Facebook spokesperson. And want to provide a new experience to share.
A Twitter user was the first to reveal the existence of this new test.
As noted above, Facebook is taking advantage of the absence of tik-tok in India, which was banned there in June.
Facebook introduced Instagram Reels there last month (which has now been introduced worldwide).
Sources said that since the ban on Tik Tok, the engagement of users with Facebook services in India has increased by more than 25%.
YouTube is working on introducing a similar feature that is currently being tested.
Facebook's haste is also due to the fact that Tik Tok has stepped up its efforts to re-enter the market.
Byte Dance (a company owned by Tik Tok) is in talks with Reliance Industries to sell Tik Tok's local business.
Facebook also has the backing of the US government over tik-tok as US authorities work to ban tik tok and have been instructed to sell US operations to a local company within 90 days.
It is believed that the Chinese company Byte Dance bought the app Musically for 1 billion in 2017 and then turned it into Tik Tok (Facebook also tried to buy it but failed), which quickly spread around the world. I became popular.
Mark Zuckerberg has called for a byte dance scrutiny, saying:
Our services, such as the WhatsApp, are used by protesters and social activists around the world for encryption and privacy protection, while tik-tok.
What is becoming increasingly popular around the world is said to censor demonstrations, even in the United States.
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