Google is the world's most popular search engine, while Chrome is the most used web browser, both of which can be considered the company's biggest source of revenue.
But surprisingly, Google has announced plans to block the sale of ads based on an individual's web browsing history .
In addition, the company has announced that it will not develop tools to track consumer data in all of its products in the future.
This will be a measure that will effectively block the most important source of data tracking for websites and advertising companies.
If Google really implemented this plan, the advertising business in web browsing would change.
David Timkin, product managing director of Google's ad privacy and trust team, said people around the web should not accept tracking for the benefits of relevant advertising.
"Advertising companies should not track individuals on the web," he said.
It's hard to believe that this is being done by Google, whose entire business empire is based on browsing data.
Google is planning to use privacy protection APIs, such as the Federal Learning of Cohorts APIs (FLOCs), which can also be used to deliver relevant ads, David Timkin said.
The solution will rely on groups of cleaners with similar interests.
Google also plans to test FLOC-based AIPs on Chrome in March and plans to test it on Google Aids in the second quarter.
Chrome users will also be able to access the new privacy controls in April.
Google faces stiff scrutiny in the European Union, the United States and other countries, and changes are being made to avoid stricter data privacy laws.
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