Meta has introduced new creative tools for Instagram and Facebook for creating, editing, and scheduling Reels vertical short videos, including audio sync options, sound effects, and image templates. As the company has pointed out, these functionalities, mainly aimed at content creators, will also facilitate "discovery by new audiences."
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First of all, it has announced that Facebook users will now be able to create Reels from the web browser through Creator Studio, something that until now was only possible on mobile devices with iOS and Android operating systems. Meta has also started to roll out video trimming tools on the desktop, so users can post full-length videos, either live or pre-recorded, and in different formats.
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Thanks to this functionality, they will be able to create clips from long videos and edit them in a Facebook Reels through the Creator Studio.
CONTENT CREATORS
On the other hand, Meta has indicated that it has launched an option so that 'gamers' can generate short-format Reels directly from their live broadcast. In this way, content creators will now be able to trim live clips in vertical format with a duration of 60 seconds and with dual views for the game and the 'gamer' camera.
From now on, Facebook Reels also supports the introduction of voiceovers, so you can upload videos in this format with a narration in the background. Also, Meta has announced that with the Sound Sync tool you can automatically synchronize video clips with songs or have a voice read the text of the Reels with the Text-to-Speech function.
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Finally, the company has announced that it is implementing Reels suggestions in the Feed globally for all users of the social network, as well as Reels in the Watch news section. For its part, Instagram has also integrated new tools for its Reels, among which the option to extend the duration of these up to 90 seconds stands out.
Content creators will also be able to interact with their audiences using Stories 'stickers', which are transferred to the Reels section to carry out surveys, questionnaires or contests, among other actions. The latest update to the social network also offers the possibility of importing your own audio to add comments or a background sound to any video that is at least five seconds long.
It is also possible to use templates for the Reels, which can be customized with your own content, adding elements to the template or editing and cutting it.
In order to help content creators broaden their audiences, Meta has reminded creators on Instagram that they have the option to recommend their reels on Facebook.
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