Meta will modify Facebook's algorithm to prioritize content of interest based on popularity and topic, rather than content posted by other users' 'Friends' list, and plans to reunify the platform with the social network's messaging app, Messenger.
These changes would be included in the company's new roadmap with the aim of offering features similar to TikTok and competing against the platform of Chinese origin, according to The Verge. This medium has had access to the memorandum published by the person in charge of the application, Tom Alison, in which he details the strategic lines determined by the company in order to implement these modifications.
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In addition to previewing the Meta roadmap, said medium has reported that, in recent conversations with Alison, he has recognized that the company has taken into account TikTok's strategies to implement changes in the company and replicate, for For example, experiences like the 'For you' tab on this other platform. These plans could be due to the numbers of users and new registrations of Facebook last year with respect to those of the platform owned by ByteDance. According to mobile app research firm Sensor Tower, TikTok has been downloaded 3.6 billion times.
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In addition, the estimates of this company determine that last year, TikTok downloads were 20% higher than those of Facebook and 21% higher than those of Instagram. Based on these figures, Facebook plans to change its line of business and focus, as indicated in this writing, on four long-term strategic pillars : find, enjoy and create interesting content, strengthen business relationships, create different types of communities and take advantage of economic opportunities.
PERSONALIZED CONTENT
All these objectives revolve around a new concept of Facebook, defined as a 'discovery engine' and which focuses on the recommendation of personalized content in the Feed according to its theme and popularity without the need to prioritize content shared by other network users. that are part of the 'Friends' lists. Meta has acknowledged in this document that it has "invested heavily in unconnected content discovery on adjacent platforms, that is, through search queries or products that prioritize recommendations, such as Watch, News and Marketplace."
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Now that's changing, as social networks , including Facebook, are adding value by investing more "in discovery engines that help people find and enjoy interesting content, regardless of whether it's produced by someone they're connected to ." users or not. Without giving up on connecting users with friends and acquaintances, this social network now proposes to build a "first-class" recommendation system that responds to the interests of users and content that is trending.
From the company they have warned that this change can be "incredibly challenging" and that "it requires cutting-edge technical innovation to be successful", a system for which it will need the help of its partners to carry it out.
MESSENGER WILL RETURN TO FACEBOOK
On the other hand, Facebook has acknowledged in this memorandum that it also plans to modify its messaging system, a change that would come as a result of an exhaustive analysis of user behavior, their interactions and the exchange of content on the platform. "It's important that we integrate messaging experiences more seamlessly into the way we enable people to connect and share on Facebook ," it reads.
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To do this, the company plans to integrate Messenger's inbox into Facebook, with the goal of creating "community messaging experiences" between both apps. In this sense, it should be remembered that the social network separated its instant messaging service from Facebook in 2014. From then on, to access the messages of the application from the mobile it was necessary to have Messenger downloaded.
After announcing these two big changes, the company has advanced that these priorities represent "short-term, high-level investments" that it must accelerate to "unlock fundamental changes in how people will use Facebook in the coming years."
A "CLEANER" INTERFACE
After presenting what will be its next roadmap, Facebook has introduced in this memorandum a series of frequently asked questions with their corresponding answers to clarify other aspects of its actions in the short term. Among them, he has assured that he is working on "cleaning the top of the Feed" and making viewing Stories as easy as discovering new content in Reels.
Likewise, it has announced that it is also developing a Community Panel, to give direct access to the communities that interest users the most, as well as a new release called internally as 'Mr. T'.
"We are testing a product to offer you predictable access to your connected Feed, with the possibility of sorting it chronologically and filtering it by Groups, Pages and Friends", it has revealed in this document, without providing more details about this novelty.
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