The Osborne effect must not exist for Google. It is the phenomenon with which the drop in sales of a product is known when a more modern version is announced and takes the name of the Osborne Computer company, which ruined the sales of its Osborne 1 when talking about future models that would arrive in later years.
Google, surprisingly, has done something similar today on the first day of the Google I / O developer conference, which for the first time in three years is being held again in person, although with a limited number of attendees. It has not only shown its next phone, the Pixel 6A, which will hit the market in July, but also the future Pixel 7 that will go on sale in the fall along with a new smart watch. It has even allowed itself the luxury of showing a tablet, the Pixel Tablet, which will not hit the market until 2023.
At the moment the announcement that is worth taking into account is that of the Pixel 6A, a new phone that will go on sale on July 28. As in other years, it is a lower cost version of the most advanced Pixel model, in this case the Pixel 6 and 6 Pro, which went on sale last fall in the US.
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The Pixel 6A has a smaller 6.1-inch screen with 60 Hz refresh rate and will also have a more modest 12-megapixel camera instead of the 50-megapixel one offered by the Pixel 6. It will be accompanied by a camera 12-megapixel ultra wide angle and 8-megapixel front. The only thing that does not change compared to the most advanced model is the processor. It will use the pampering Tensor chip designed by Google itself and which is behind some of the phone's most amazing abilities, such as the ability to intelligently delete or alter elements in an image or translate languages in real time.
Its price, obviously, is its biggest attraction. It will cost $449, $150 less than the more affordable Pixel 6. It can be booked from July 21 and will go on sale on 28.
Along with the new Pixel 6A, Google will also launch the Pixel Buds Pro. These are small wireless headphones with ambient noise cancellation, transparency mode (to listen to traffic) and spatial sound, which thanks to the dynamic tracking of the position of the head creates the effect of listening to sound from specific directions in three-dimensional space.
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Overall, these features make the Pixel Buds Pro Google's answer to Apple's Airpods Pro. The headphones have 11 hours of battery life (7 if noise cancellation is used) and support quick pairing and smart switching between devices if they are compatible. The sale price will be $199, expected to be the same amount in euros.
PIXEL 7 AND 7 PRO
Towards the end of the year and coinciding with the launch of the new version of Android, Google will put the Pixel 7 and 7 Pro on sale.
Little is known about these new phones, although Google has already shown the first images of what they will look like. They will come equipped with the new generation of Tensor processors designed by Google and the larger Pro model will have three cameras on the back, like last year's Pixel 6 Pro.
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By design and performance, the Pixel 7 seems like a small revision compared to the current 6, but as is often the case with Google, it is possible that the new processor, together with improvements in the software, will give these phones more advanced abilities.
PIXEL WATCH
Along with the Pixel 7 and 7 Pro, Google will put on sale its first smart watch, the Pixel Watch. It is not an announcement that has caught the industry by surprise. In recent months, several images of the device have been leaked, which will compete head-to-head with the Apple Watch but also with other watches such as Samsung's Galaxy Watch.
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It is a watch with a round face and it will work with Wear OS 3, the operating system created together with Samsung for wearable electronic devices. It will be integrated with Fitbit (a company that Google bought in 2020) and can also be used for payments and identification thanks to the support of the new version of Google Wallet.
The company, however, has not advanced the price or technical details of the product, although it assures that it will provide more information in the coming months.
For those who want to travel even further back in time, Google also has surprises. Years after leaving the product category, it seems poised to get back into the tablet business.
In 2023, it will launch the Pixel Tablet, a device that aspires to be "the smartest tablet on the market," according to Rick Osterloh, head of Pixel products at Google.
Little is known about its features, but the announcement makes sense given the emphasis the company is making this year on 'multi- application' support within Android and the effort they have made in this Google IO to encourage developers to adapt their programs to larger screen sizes.
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